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what is keyword

A keyword and key term is a single word or term interpreting a subject, area of interest or concept.

When individuals refer to keywords and phrases in websites and Google, they're talking about the content that tell look for search engines what a web page is about.

search engines take note of keywords and phrases that have been placed in the writing of a web page. This includes both written text that individuals perspective and study, and written text that is invisible from perspective and "seen" only by look for search engines and other software.

Website owners who want their sites to position highly in look for website outcomes - which can entice more individuals to the website - must choose their keywords and phrases carefully. They must be relevant to the website, and should be both well recognized and commonly used by the individuals the webmaster wishes to entice. That's because most individuals look for information on a specific subject by entering into a google look for website the terms they affiliate with that subject.



Keywords must appear often enough to "tell" a google look for website what the website is about, without happening so often that humans can't easily study the web page. A very great occurrence of keywords and phrases can also indicate that someone is trying to "game" look for search engines, leading to a lower position in look for website outcomes.

Keywords should also be used in the labels, alt written text, meta explanations and meta data that are part of the site's code. These additional pieces of written text, which individuals cannot see on the page, are associated with pictures, video, music and other elements of a web page. Alt written text, too, informs look for search engines what a web page is about.


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