what is keyword

A keyword and key term is a single word or term interpreting a subject, area of interest or concept.

When individuals refer to keywords and phrases in websites and Google, they're talking about the content that tell look for search engines what a web page is about.

search engines take note of keywords and phrases that have been placed in the writing of a web page. This includes both written text that individuals perspective and study, and written text that is invisible from perspective and "seen" only by look for search engines and other software.

Website owners who want their sites to position highly in look for website outcomes - which can entice more individuals to the website - must choose their keywords and phrases carefully. They must be relevant to the website, and should be both well recognized and commonly used by the individuals the webmaster wishes to entice. That's because most individuals look for information on a specific subject by entering into a google look for website the terms they affiliate with that subject.

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5 Steps to Effective Keyword Research

There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.
The keyword research process can be broken down into the following phases:

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Business Online 12:32 AM  1 comment